CCI European Market
European Cultural and Creative Industries (CCI) will be the main beneficiaries from the BINCI project, which will provide CCI tools to produce in a cost-efficient way 3D audio contents and experiences.
The 11 CCI sectors – advertising, architecture, books, gaming, music, movie, press, preforming arts, radio, TV and visual arts - have a big impact in the economy worldwide. Europe is the second-largest CCI market, accounting for 32% of the total global revenues and 7.7 million jobs. The region enjoys a unique concentration of heritage and arts institutions and has within its borders seven of the 10 most visited museums in the world.